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Squirrel Inc.
Book

Squirrel Inc.

A Fable of Leadership Through Storytelling

Stephen Denning
Jossey-Bass, 2004

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Any leader will benefit from mastering sincere storytelling that is designed to achieve specific organizational objectives. By using some storytelling techniques himself, in the form of a fable about business-owning squirrels, author Stephen Denning teaches you how to tap into your natural storytelling ability, so you can focus your listeners’ goals and vision. He explains what types of stories elicit a variety of desired outcomes. He also teaches you how to tell your story and explains the reaction you can expect to generate if the story is apt. Storytelling lets leaders engage people, helps them relate to the company’s goals and creates a forward-looking organization. With Denning’s guidance, you can use your ’once upon a time’ skills to build camaraderie, focus and happy endings. getAbstract.com recommends this book to all leaders, since storytelling is destined to become an unexpectedly critical skill.

Take-Aways

  • Leaders can use stories to accomplish specific objectives within their organizations.
  • Each of the seven forms of storytelling is designed to generate a particular outcome.
  • To convey an idea and inspire action, tell a true story with an individual protagonist your group can identify with and a positive ending that sparks insight.

About the Author

Business consultant Stephen Denning, a former World Bank executive, has worked with such companies as GE, IBM, and McDonald’s to help manage change through organizational storytelling. He is also the author of The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations.

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