A review of

Switch

How to Change Things When Change Is Hard

Chip Heath and Dan Heath • Broadway Books • 2010

The review below was first published in the getAbstract Journal on 15 oct. 2018.
We’ve reviewed this title for you as we currently cannot offer a summary.

“The Elephant and the Rider”

Chip Heath and Dan Heath offer memorable metaphors and solid tactics for enabling successful change.

The co-authors of Made To Stick and The Power of Moments, professors Chip Heath and Dan Heath consult and speak worldwide about the psychology of decision-making, change, innovation and collaboration.

This book stands the test of time. Current findings in neuroscience, behavioral economics and decision science support the authors’ advice about change management.

Switch

How to Change Things When Change Is Hard

“The Elephant and the Rider”

My Highlights

Comment on this review or Comenzar discusión

More on this topic

By the same authors

Learners who read this also read

Related Channels