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Sympathetic Pricing
Report

Sympathetic Pricing

June 2014 Global Trend Briefing


audio autogenerado
audio autogenerado

Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Many brands claim that they value their customers, but not all of them show they care in a way that really affects people’s everyday lives. The trend analyst TrendWatching explains the importance of going beyond mere promises toward taking actions where it matters. Learn by example how your brand can become more benevolently “human”: Experiment with pricing in a way that shows your company cares about people’s everyday troubles. For its new, hands-on approach, getAbstract recommends these findings to all business executives who want to show their customers they care.

Take-Aways

  • Most people don’t believe companies’ claims that they care about their customers.
  • Companies that want to project an image of “human” concern for customers need to demonstrate high regard for consumers’ personal lives.
  • Consumers today expect “flexible pricing” from brands.

About the Author

The trend analyst TrendWatching scans the globe for consumer trends, insights and related hands-on business ideas.


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