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The 11 Sources of Disruption Every Company Must Monitor
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The 11 Sources of Disruption Every Company Must Monitor

Think you’re aware of the forces that might disrupt your company? Your lens may be far too narrow.



Editorial Rating

9

Qualities

  • Applicable
  • Concrete Examples

Recommendation

Disruptive forces can mean disaster for even the most successful organizations – but they can also offer valuable opportunities for leaders who perceive them in time to act. Quantitative futurist Amy Webb – founder of the Future Today Institute – outlines a system for identifying disruption long before it hits your organization.

Take-Aways

  • When companies assess only familiar threats, they miss unfamiliar but crucial sources of disruption.
  • Weak signals in the environment can alert decision-makers to impending change.
  • To perceive crucial trends, leaders need to monitor for disruption in 11 potential sources.

About the Author

Quantitative futurist Amy Webb is the founder of the Future Today Institute and professor of strategic foresight at the New York University Stern School of Business.


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