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The Business of Event Planning
Book

The Business of Event Planning

Behind-the-Scenes Secrets of Successful Special Events

Judy Allen
Wiley, 2002

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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Planning a corporate party or special event? Don’t lift a finger until you’ve read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. getAbstract.com recommends this logistical guide to corporate staffers or event planners who want to master the fine details.

Take-Aways

  • Special events are more than fun parties; they help firms achieve strategic objectives.
  • The purpose of a proposal is to paint a vivid portrait of the event that you have in mind for a client.
  • The event planning business generally uses one of four types of fee structures: percentage, flat, package or hourly fees.

About the Author

Judy Allen is founder and president of Judy Allen Productions, a full-service strategic event planning production company that has created special events in more than 30 countries for up to 2,000 guests at a time. She wrote Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events, authored weekly columns on event planning for the New York Post’s PageSix.com and contributes frequently to industry publications such as Meetings and Incentives Magazine.

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