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The Chinese Consumer in 2030
Report

The Chinese Consumer in 2030

EIU, 2016

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Editorial Rating

9

Qualities

  • Innovative
  • Overview

Recommendation

Investment and exports, long-standing drivers of the Chinese economy, are receding in relative importance. Picking up the slack is the Chinese consumer, whose spending looks to grow at an annual rate of 5.5%, adjusted for inflation, in the period to 2030. The inexorable shift of hundreds of millions of Chinese into the middle and upper-middle classes will present opportunities for firms looking to gain market share, but it also will pose challenges. getAbstract recommends this incisive report from the Economist Intelligence Unit to executives and investors for its cogent analysis and depth of research.

Take-Aways

  • Chinese consumer spending is on the rise, marking a bright spot in an economy otherwise struggling with exports and investment.
  • By 2030, the proportion of low-income households will shrink to 11%, down from nearly 37% in 2015.
  • China’s ratio of people to cars is 5 to 1, compared to 1.3 to 1 in the United States, but that difference will diminish as Chinese consumers gain more wealth.

About the Author

The Economist Intelligence Unit is an independent research and analysis organization.


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