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The Corporate Hitchhiker’s Guide to the Metaverse
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The Corporate Hitchhiker’s Guide to the Metaverse

Jean-François Bobier, Tibor Mérey, Stephen Robnett, Michael Grebe, Jimmy Feng, Benjamin Rehberg, Kristi Woolsey and Joël Hazan
Boston Consulting Group, 2022
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Editorial Rating

8

Qualities

  • Applicable
  • Overview
  • Visionary

Recommendation

The term metaverse was first coined in 1992, and there was a lot of hype around the concept in the mid-2000s, but not much came of it. Now commentators think the metaverse concept is finally coming to fruition. In cyber years, it’s been an eternity, but the technology – immersive hardware, like affordable headsets and advances in blockchain – has finally matured enough to usher in Web3. In this Boston Consulting Group special report, you can get a read on what’s coming across the horizon, so your company can get familiar with the new terrain and remain relevant far into the future.

Take-Aways

  • Overhyped or underestimated? Big names in tech are making big investments in the metaverse.
  • The metaverse sits at the convergence of m-worlds (metaverse worlds), XR (extended reality) and Web3 virtual assets.
  • Your company can start by familiarizing employees with possible industry ramifications of the metaverse, then experimenting with ways to create value in the virtual world.

About the Authors

Jean-François Bobier, Tibor Mérey, Stephen Robnett, Michael Grebe, Jimmy Feng, Benjamin Rehberg, Kristi Woolsey and Joël Hazan are professionals with the Boston Consulting Group.

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