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The Corporate University Handbook
Book

The Corporate University Handbook

Designing, Managing, and Growing a Successful Program

AMACOM, 2002 Mehr


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Once upon a time in the halls of academia, being a college graduate was enough. But now, corporations need their employees to have a more intense, ongoing academic and technical education, so they provide it themselves via corporate universities. Mark Allen and other experts from ten corporate universities, academic institutions and consultancies contributed chapters to The Corporate University Handbook, a practical, behind-the-scenes manual about designing and managing a corporate university. The goal goes beyond education: corporate universities must train employees and help corporations excel and prosper. This thorough, yet conversational, examination includes best practices, source notes and programs offered by specific companies including Motorola, Toyota, Sun Microsystems and Charles Schwab, in the U.S. and elsewhere. getAbstract.com assigns this insightful book as an authoritative homework seminar for corporate university planners or managers.

Take-Aways

  • Companies of all sizes are creating and operating corporate universities.
  • These corporate universities provide managerial and executive education at post-graduate levels.
  • Some corporate universities form partnerships with traditional universities to offer accredited, advanced degrees.

About the Author

Mark Allen, Ph.D., is the Director of Executive Education at Pepperdine University and a frequent speaker and writer on corporate learning, leadership development and executive education. He previously directed executive education programs at USC’s Marshall School of Business.


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