Únase a getAbstract para acceder al resumen.
![The Edge](/summary-img/x19106-JQQPMBLK.jpg,qh=M,ab=0.pagespeed.ic.a9dHP8061U.jpg)
Únase a getAbstract para acceder al resumen.
Allen P. Adamson
The Edge
50 Tips from Brands that Lead
Palgrave Macmillan, 2013
¿De qué se trata?
Branding is the sum of everything that communicates a message about a brand.
Recommendation
How do Apple, GE, IBM and Procter & Gamble remain successful brands? Branding expert Allen P. Adamson explains strategies these companies use that you can adopt to sharpen your branding edge. He details how to deal with branding challenges in today’s hypercompetitive marketplace and outlines 50 tips your company can utilize daily to stay ahead in the never-ending branding race. In a rare slip, Adamson says Super Bowl ads are sold in 30- and 60-minute chunks; think of 30 and 60 seconds instead, and don’t hold the typo against him – that would be bad for his brand. getAbstract recommends his sound, worldly advice to marketing professionals, entrepreneurs, start-ups, home businesses and anyone trying to stand out in an overheated, overcrowded marketplace.
Summary
About the Author
Allen P. Adamson, managing director of the New York office of global branding strategists Landor Associates, writes a bimonthly column for Forbes.com.
Comment on this summary