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The Granularity of Growth
Book

The Granularity of Growth

How to Identify the Sources of Growth and Drive Enduring Company Performance

Patrick Viguerie, Sven Smit and Mehrdad Baghai
Wiley, 2008

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

This is a useful, methodical book. Rather than offering general platitudes on growth and strategy, Patrick Viguerie, Sven Smit and Mehrdad Baghai offer data-driven ways to generate growth. However, neither the approach nor the book is easy. The approach requires leaders to undertake hard, detailed work with rigorous honesty as they examine their companies and markets more specifically (that’s where the granular detail comes in) than most will want to. The authors are firm on the necessity of maintaining this intense level of awareness as markets change around you. The book requires a bit of patience, as the authors sometimes get overly invested in tiered structures, pacing readers through different categories of growth directions and structures that become a bit too abstract and technical. That aside, anyone looking for specific ways to address growth will find this helpful. getAbstract recommends it to CEOs, strategists and students of business growth.

Take-Aways

  • Big, growing companies have a better chance of surviving, but growth is difficult.
  • To generate growth, focus on granularity: look at your business in a more “fine-grained” fashion, so your analyses contain more elements.
  • A large company can use its scale – that is, its size – to facilitate granularity.

About the Authors

Patrick Viguerie and Sven Smit are directors at McKinsey & Company. Mehrdad Baghai is co-author of The Alchemy of Growth and managing director of Alchemy Growth Partners.

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