Saltar la navegación
The Great A&P and the Struggle for Small Business in America
Book

The Great A&P and the Struggle for Small Business in America

Hill and Wang, 2011 más...

audio autogenerado
audio autogenerado

Editorial Rating

8

Qualities

  • Comprehensive
  • Innovative
  • Background

Recommendation

Economist and historian Marc Levinson documents how New York’s Hartford family turned a mid-19th century tea shop into the $1 billion Great Atlantic & Pacific Tea Company (A&P), changed US retailing, invented chain marketing and – then – ultimately let A&P wither and die. Levinson’s well-researched, detailed account explores how the Hartfords’ innovative marketing strategies sparked a national revolt against chain stores. getAbstract suggests his opus to students of economics and marketing, especially those young enough to have never shopped in an A&P.

Take-Aways

  • The Great Atlantic & Pacific Tea Company began as a New York tea shop around 1860.
  • Founder George Gilman secretly partnered with George H. Hartford, who brought in his two sons, George L. and John Hartford. They ran A&P for decades.
  • Their core philosophy of low prices and high volume attracted customers “in droves.”

About the Author

Marc Levinson, former finance and economics editor of The Economist, wrote The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger.


Comment on this summary or Comenzar discusión

More on this topic

By the same author

Learners who read this summary also read