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The Importance of Being Equitable in Product Design
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The Importance of Being Equitable in Product Design

Melissa Dudek, Laura Eisenbeis, Naomi Alem, Jerry Ronaghan, Dutch MacDonald and Kedra Newsom Reeves
Boston Consulting Group, 2022
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Editorial Rating

7

Qualities

  • Visionary

Recommendation

The world is beginning to get a taste of what human-centered, inclusive design can do. During the COVID-19 pandemic, populations underserved by traditional banks were able to get much-needed government relief payments through mobile-first fintech solutions, and Planned Parenthood has released a gender-neutral health- and period-tracking app called Spot On. The advantages of equitable design will only become more apparent as time goes on, and if your company wants to reap the benefits, consider following the advice in this special report from the Boston Consulting Group.

Take-Aways

  • When developing a new product, seek insights from multiple disciplines and from a variety of users. Embrace inclusive design.
  • Achieve continuous improvement through the “four-part product development cycle,” which includes assessing, defining, developing and enabling.
  • Measure success with a systematic, continuous process across the life cycle of the product.

About the Authors

Melissa Dudek, Laura Eisenbeis, Naomi Alem, Jerry Ronaghan, Dutch MacDonald and Kedra Newsom Reeves are professionals with the Boston Consulting Group.

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