Cambridge Business Association
The Innovator’s DNA
A review of

The Innovator’s DNA

Mastering the Five Skills of Disruptive Innovators

Jeff Dyer, Hal Gregersen and Clayton M. Christensen • Harvard Business Review Press • 2011

Learn To Innovate

by David Meyer

Offering revelatory examples of disruptive innovators, innovation gurus Jeff Dyer, Hal Gregersen and the late Clayton M. Christensen detail their methods to show how you can learn to innovate.

If you want to innovate more successfully, you can turn with confidence to Jeff Dyer, Hal Gregersen and the late Clayton M. Christensen. Innovation gurus all, the authors studied contemporary innovators and synthesized their findings in this handbook. They examine how some of the world’s great, disruptive innovators, such Apple’s Steve Jobs and Amazon’s Jeff Bezos, came up with groundbreaking ideas. They don’t promise that innovation automatically leads to success, but the practices they recommend consistently align with commercial achievement.

Highly innovative companies live by a set of key innovation philosophies that instill a deep, company-wide commitment to innovation.Jeff Dyer, Hal Gregersen & Clayton M. Christensen

You may wonder if innovation and creativity really are learnable skills – or only traits worth emulating and encouraging. Dyer, Gregersen and Christensen insist you can improve and sustain your ability to innovate, and they tell you exactly how to go about it.

Comment on this review

  • Avatar
    Sign in to share your opinion
  • Avatar
    J. Z. getAbstract 7 years ago
    This is excellent! This simple breakdown can help anyone understand how to actively become more innovative on demand.
  • Avatar
    E. .. 9 years ago
    Excellent summary, it is very useful 
  • Avatar
    D. T. 10 years ago
    CAn't tell anything without a full summary. Waste of time
    • Avatar
      10 years ago
      Hello Doug,
      Thank you for your comment on the above summary. While looking into your inquiry and our database, I do see that you signed up for our 2 free preselected summaries. The 2 free preselected summaries are: "Find Out Anything From Anyone, Anytime." and "Make Waves". To read the full summary of "The Innovator's DNA" we suggest subscribing to one of our subscriptions, as the summary above is not part of our preselected summaries. I will email you directly on how to read the 2 free preselected summaries that were sent.
      Sincerely,
      Your getAbstract Team
      Renee