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The Likeability Trap
Book

The Likeability Trap

How to Break Free and Succeed as You Are

HarperBusiness, 2019 más...


Editorial Rating

9

Qualities

  • Eye Opening
  • Engaging
  • Inspiring

Recommendation

Journalist Alicia Menendez dissects the challenges facing women in the workplace and the public sphere as they try to navigate passage between the rock of “likeability” and the hard place of leadership qualities. Using research and anecdotes, she discusses why people see women who exhibit strength and achievement as cold and underhanded, but perceive warm, generous women as weak and incompetent. Menendez underscores the personal and economic cost of these biases and how businesses and society must change the way they evaluate and treat women.

Take-Aways

  • Likeability is a widespread cultural measure of a woman’s value, but it’s also a quality people perceive as diminishing her ability to lead.
  • Caring less what other people think of you is no solution to the likeability trap.
  • The trap is more destructive for women whose identities don’t align with the dominant culture.

About the Author

Alicia Menendez anchors a weekend news program on MSNBC and hosts the podcast Latina to Latina.


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