University of Minnesota - UMN Executive Leadership Insights
The Magic of Tiny Business
Book

The Magic of Tiny Business

You Don’t Have to Go Big to Make a Great Living

Sharon Rowe
Berrett-Koehler, 2018
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Editorial Rating

8

Qualities

  • Innovative
  • Concrete Examples
  • Insider's Take

Recommendation

Entrepreneurs must have courage, optimism and an elevated sense of mission. Sharon Rowe demonstrated these qualities when she started her tiny business Eco-Bags Products. She had little money, not much time  and no business expertise. Thanks to her hard work, daring and perseverance, Eco-Bags Products is now a multimillion-dollar enterprise. With charm and grace, Rowe explains how this all came to be in her instructive, insightful and down-to-earth manual. She describes her business processes and mind-set in detail so other entrepreneurs can gain practical wisdom and inspiration from her experience.

Summary

What Is a “Tiny Business”? 

Most people work to make a living, but many dislike their jobs. They’re unfulfilled and unhappy. If you’re in that rut, establishing a tiny business may be your road to a more satisfying life. Owners of tiny businesses bet on themselves. However, deciding to go into business for yourself can be daunting. It takes courage, creativity, patience, persistence, discipline, a good plan and a strong purpose. That sense of purpose is crucial for tiny business owners.  “Like a tiny house, a tiny business is built by keeping a laser focus on what you deem essential.” 

A tiny business doesn’t mean a one-person enterprise with a single, hard-pressed and overwrought entrepreneur working nonstop out of a bedroom while barely covering expenses. A tiny business can make a great income, hire a coterie of employees and enable the owner to maintain a schedule that includes...

About the Author

Entrepreneur and speaker Sharon Rowe is founder of Eco-Bags Products, which sells naturally sourced bags at low prices to make reusing resources a way of life.  

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