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The Most Important Apple Executive You’ve Never Heard Of
Article

The Most Important Apple Executive You’ve Never Heard Of

Brad Stone, Adam Satariano and Gwen Ackerman
Bloomberg Business, 2016
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Editorial Rating

7

Qualities

  • Innovative
  • Overview
  • Visionary

Recommendation

If you are a fan of Apple products, you owe Johny Srouji and his team a big thank-you. Bloomberg writers Brad Stone, Adam Satariano and Gwen Ackerman visit Apple’s senior vice president for hardware technologies at his office. Srouji is the man behind Apple’s silicon chips, which created a revolution in speed, features and security and set a new standard in the smartphone industry. The authors elicit a good story from a man whose work demands a high degree of confidentiality. getAbstract recommends this article to technology enthusiasts and Apple product owners.

Summary

Apple’s senior vice president for hardware technologies, Johny Srouji, is an Israeli immigrant with a background at Intel and IBM. His team creates the silicon chips that make the iPhone, iPad and Apple TV so unique.

Most of Apple’s competitors buy inexpensive chips from experts like Intel, but Apple co-founder, the late Steve Jobs, decided that building them in-house was the best way to improve quality. The chip functions like a brain; good ones make the device fast, responsive and reliable, all areas in which the first iPhones desperately...

About the Authors

Brad Stone is a senior writer for Bloomberg Businessweek. Adam Satariano and Gwen Ackerman are reporters for Bloomberg News.

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