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The One Week Marketing Plan
Book

The One Week Marketing Plan

The Set It & Forget It Approach for Quickly Growing Your Business

Mark Satterfield
BenBella, 2014
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Marketing guru Mark Satterfield explains how you can plan and carry out the most-effective marketing in just one week. Naturally, after your initial success, you may have to repeat your single week of activities over and over to gain an increasingly larger audience – but what matters is the simplicity and directness of Satterfield’s approach. He acquired his knowledge teaching businesspeople in more than 75 niche sectors how to expand their operations without cold calls, hard sales or dependence on client referrals. He details how to prepare and implement his program, create a steady stream of interested prospects and transform them into customers you can keep. Satterfield covers exactly what to do, how to do it, when and why. If you’re working hard to market your niche business but have yet to achieve the desired results, getAbstract recommends Satterfield’s innovative, effective program.

Summary

A Proven Marketing Plan

Marketing does not have to cost a lot or take a lot of time. You can plan and implement an individualized marketing program in a week with the “One Week Marketing Plan.” Marketing depends on building relationships and selling – in that order of priority – so this program focuses on establishing relationships. Follow this five-day agenda:

“Day 1: Choose Your Niche Market”

Many businesspeople worry that concentrating on a niche means losing sales opportunities outside of that specialized area. However, when you focus on a niche, you can present yourself as a specialist – and that makes you stand out from the crowd.

Advertising professional Matt Sonnhalter decided to specialize in marketing for tradespeople, like machinists and electricians. He refers to his business as the world’s “first B2T or ‘business-to-tradesmen’ agency.” Sonnhalter’s switch to niche marketing substantially increased his agency’s business.

Niche marketing works for both B2B and B2C firms; for example, Darlene Tenes’s CasaQ design company specializes in Christmas ornaments for the Hispanic market.

Focusing on a niche does not mean foregoing other...

About the Author

Mark Satterfield is the founder and CEO of Gentle Rain Marketing.

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