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The Perfect Pitch
Book

The Perfect Pitch

The Art of Selling Ideas and Winning New Business

Wiley, 2006 más...

audio autogenerado
audio autogenerado

Editorial Rating

8

Qualities

  • Applicable

Recommendation

This book about making effective presentations is markedly different from many others. This personal account, complete with stories from the advertising business, shows what makes a presentation successful. Author Jon Steel is a self-proclaimed iconoclast who did well in the ad business. He uses examples from the O.J. Simpson trial, advertising competitions and London’s pitch to host the 2012 Olympics. (The city won and the story behind the contest is compelling.) Steel’s suggestions can help you break the mold that constrains your presentations. getAbstract finds this book practical for anyone who wants a new perspective on developing presentations. People in advertising will find it especially enjoyable and useful.

Take-Aways

  • Presentations can help your business succeed, but most presentations are weak, ineffective and forgettable.
  • Microsoft estimates that speakers deliver 30 million PowerPoint presentations daily.
  • Your presentation does not have to be perfect, only better than your competitor’s.

About the Author

Jon Steel is an “accidental” advertising professional, a co-creator of the “Got milk” ad campaign, and the bestselling author of Trust, Lies and Advertising. He works as a business and training consultant for a large marketing communications corporation.


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