![The Power of Potential](/summary-img/47091-LE40NRDS.jpg?h=M&b=0)
Book
The Power of Potential
How a Nontraditional Workforce Can Lead You to Run Your Business Better
Recommendation
Since Thomas D’Eri and his father John launched Rising Tide in 2013, it has become one of the highest-volume car wash chains in Florida, with a retention rate five times that of its competitors. D’Eri shares his formula for success: Put employees first by offering them clear job roles, efficient processes and empathetic, organized managers. Fully 80% of D’Eri’s employees are autistic. By addressing the needs of his unique workforce, D’Eri overcame numerous talent management challenges that plague many businesses.
Summary
About the Authors
Thomas D’Eri is the co-founder and COO of Rising Tide Car Wash. Sara Grace is an award-winning co-author.
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