Cambridge Business Association
The Retention Revolution
Book

The Retention Revolution

7 Surprising (and Very Human!) Ways to Keep Employees Connected to Your Company

Erica Keswin
McGraw-Hill, 2023
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable
  • Engaging

Recommendation

Today’s workplace sometimes seems to feature a revolving door for employees moving from company to company. If you seek a cure for excess turnover, author Erica Keswin offers a human-centric approach to keeping employees invested in your company. Her seven strategic insights provide a refreshing perspective on the power of genuine connection in the modern workplace. Keswin’s compelling stories, real-world examples and ready-to-implement steps are designed to transform your retention rates. Whether you’re a seasoned leader or just starting, her manual can help you cultivate deeper, more meaningful bonds with your team.

Summary

Today’s revolving door reflects significant shifts in employees’ expectations of their employers and careers. To keep up, change seven outmoded practices:

Career-long job stability, once provided by giant corporations such as IBM and General Motors, is now almost obsolete. The drivers behind this shift are not just global events such as the COVID-19 pandemic but also underlying economic changes. Take the rise of the gig economy, which has empowered workers with flexibility and choice. In a recent survey, 80% of respondents said they would not hesitate to leave a job within six months of being hired if it failed to meet their expectations. A report from Grant Thornton further revealed that roughly 4.5% of today’s new hires are people who worked for that same company at some point in the past.

In this new environment, companies need more agile hiring and retention strategies. Firms that prioritize employee well-being, such as those on the “Fortune 100 Best Companies to Work For” index, achieve better financial performance, significantly outpacing the broader ...

About the Author

Author Erica Keswin is a business strategist with over 25 years of experience.

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    M. G. 12 months ago
    This all makes sense. Not all of it can be applied to the nursing/clinical workforce, but much can.