getAbstract Marketing
The Secret to GE's Success
Book

The Secret to GE's Success

A Former Insider Reveals the Management Strategies of the World's Most Competitive Company

William E. Rothschild
McGraw-Hill, 2007
Buy book or audiobook

Read offline

Amazon Kindle

Editorial Rating

6

Qualities

  • Comprehensive
  • Well Structured
  • Background

Recommendation

Most consumers know the ad slogan, “GE brings good things to life,” but few know this complex company’s fascinating 126-year history. GE is one of America’s greatest business stories, spanning technological innovation, World War II, the politics of the New Deal, antitrust battles and the modern technological revolution. William Rothschild, a 30-year GE veteran, reflects on what makes GE great, including its distinctive leaders and the strategic management decisions that shaped the company. This well-researched book is also unusual because it is part memoir and part management study. It’s not a polished work; Rothschild strays as he tells his personal story. The book also needs a company timeline to put events into perspective. Still, getAbstract considers this unusual corporate profile useful reading for developing managers.

Summary

Examining Success

For 126 years, the General Electric Company (GE) has set national standards in corporate leadership, technology and finance. It emphasizes five key management components:

  1. “Leadership” – GE has had 10 CEOs. Each served an average of 12.6 years. Despite their varied backgrounds and personalities, each CEO built the company’s strengths and confronted its challenges. GE shares leadership and relies on a management team. Retiring CEOs resign from the board so that new leaders can work independently.
  2. “Adaptability” – Originally an electrical supply company, GE became a global conglomerate by responding to market challenges throughout its history. GE uses a “strategic portfolio” management approach, capitalizing on the best opportunities.
  3. “Talent” – GE has always invested in building its talent base of managers and leaders. It created a management development program in the 1950s.
  4. “Influence” – GE recognized the importance of its key constituents inside and outside the company, including government officials, investors, suppliers, unions, local communities, ...

About the Author

Consultant William E. Rothschild was senior corporate strategist at GE, responsible for business development and competitive strategies.

Comment on this summary or Comenzar discusión

More on this topic

Learners who read this summary also read

7
Book
Jeff Immelt and the New GE Way
8
Book
Jack
8
Book
Get Better or Get Beaten
8
Book
Jack Welch and the GE Way
8
Book
The Man Who Broke Capitalism
Book
Hot Seat

    Related Channels

    Negocios
    Líderes Célebres
    Liderazgo