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The Story of Tencent 1998-2016
Book

The Story of Tencent 1998-2016

The Evolution of the Chinese Internet Company

Wu Xiaobo
Zhejiang University Press, 2017

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Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Background

Recommendation

China’s Internet market is unique. Indeed, no Internet corporation that’s successful internationally has succeeded in China. Government policies present an obstacle for many companies, but what is worse is that multinational companies fail to understand the Chinese consumer. Delve into the history of Tencent to understand the uniqueness of the Chinese market and to learn from the strength and vitality of its domestic companies. Finance writer Wu Xiaobo presents a comprehensive look at Tencent’s history, tracing the Chinese company’s journey from tiny start-up to tech giant. getAbstract recommends Wu’s analysis to readers who would like to familiarize themselves with the Chinese market.

Take-Aways

  • Contrary to what most people would expect from a leader of a tech giant, Ma “Pony Ma” Huateng – co-founder and CEO of Tencent – is modest and shy.
  • After a rocky start, Tencent first became successful when it launched the messaging app Open ICQ.
  • Venture Capital had to save Tencent twice in its early years before it found a functioning profit model.

About the Author

Wu Xiaobo is a finance writer and the founder of the Chinese publishing house Blue Lion. He is also a professor at Shanghai Jiao Tong University and Jinan University.

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