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Max Mckeown
The Strategy Book
FT Press, 2012
¿De qué se trata?
Bring your strategy out of the executive suite, off the shelves and into the business.
Recommendation
Max McKeown, also the author of The Innovation Book among other strategy books, describes how to bring strategy out of the executive suite, off the shelves and into your business. Though oddly structured, his manual bursts with practical advice based on case studies and illustrated by more than two dozen strategic tools and models. McKeown advises that no strategy works unchanged for more than one organization. Thus, he urges you to adapt and change your strategies and your plans constantly to stay relevant in the face of external uncertainty and volatility. Aspiring leaders and strategists can use his good ideas and should appreciate his ability to steer them in the right direction, but may want to round out their planning by further investigating specific techniques, tools and models. getAbstract suggests that readers digest the book slowly, skipping ahead to read the descriptions of strategic tools and methods when the author first refers to them in earlier chapters.
Summary
About the Author
Max McKeown, PhD, who has a background in psychology and behavioral sciences, is a frequent public speaker on strategy. He also wrote #Now, The Innovation Book and Adaptability.
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