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The Target Story
Book

The Target Story

How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience (The Business Storybook Series)

Bill Chastain
HarperCollins Leadership, 2020

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Editorial Rating

8

Qualities

  • Well Structured
  • Overview
  • Concrete Examples

Recommendation

George Draper Dayton stood on a corner in Minneapolis in the 1890s, counting passersby. Local conventional thinking at the time held that businesses should open only downtown. But Dayton was never a conventional thinker. Based on the number of people he counted that day, he decided to buy uptown. This was the first of Dayton’s many sound business decisions. His new store became the precursor to the Target department store chain. In this interesting corporate profile, Bill Chastain captures Target’s history and explores the strategies that kept it going strong into the 2020s.

Take-Aways

  • George Draper Dayton opened Target’s parent store, Dayton’s, in Minneapolis in 1902.
  • Dayton’s son, Nelson, took over in 1938,followed by his five sons in 1950. They opened the first Target store in 1962.
  • Target’s parent firm, the Dayton Corporation, went public in 1967, but faltered when senior VP John Geisse quit in 1968.

About the Author

Bill Chastain also wrote the sports books Steel Dynasty, The Steve Spurrier Story and Try Not to Suck as well as three novels: The Streak, Peachtree Corvette Club and Retrouvailles.

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