Tesco
The Truth About Starting a Business
Book

The Truth About Starting a Business

“What Does It Mean to Do What You Truly Want to Do?”

Bruce Barringer
FT Press, 2008

Read or listen offline

audio autogenerado
  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×
audio autogenerado

Editorial Rating

7

Qualities

  • Applicable

Recommendation

Starting a business is a serious undertaking. You need an inexhaustible supply of enthusiasm, energy, resilience and good fortune – and plenty of funding doesn’t hurt either. getAbstract finds that management professor Bruce Barringer cites every salient detail – however briefly – in this comprehensive, condensed look at entrepreneurship. In his list of 53 “truths” about getting a business underway, he doesn’t try to discourage you from fulfilling your dreams, but he asks you to be deeply introspective about your motives and abilities. Owning a business can be fraught with pitfalls, and any lack of commitment will greatly diminish your chances. Despite entrepreneurship’s numerous challenges and frustrations, Barringer contends that it offers tremendous potential rewards, and he tells you how to pursue them.

Take-Aways

  • To succeed, entrepreneurs need to temper their enthusiasm with common sense.
  • New business owners must be prepared to work harder than they’ve ever worked. As an entrepreneur, you’ll need passion, flexibility and self-confidence.
  • Before you begin, define your motives, assess your business idea, calculate your budget, consult your family and consider the adjustments you’ll need to make.

About the Author

Bruce Barringer, a professor of management at the University of Central Florida, wrote Preparing Effective Business Plans, and is the co-author of Entrepreneurship and What’s Stopping You?

Comment on this summary or Comenzar discusión