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Think Big and Act Small
Video

Think Big and Act Small

99U, 2011


Editorial Rating

7

Qualities

  • Applicable

Recommendation

Leslie Koch, a marketer and former CEO of the Fund for Public Schools, is in charge of selling Governors Island to New Yorkers. She espouses the importance of five basic marketing principles. Her intelligence and humor, coupled with down-to-earth practicality, reveal her passion for her job and her commitment to effective marketing. If you would like a clear, useful introduction to marketing, getAbstract recommends this video.

Take-Aways

  • Leslie Koch, president of Governors Island, believes in five marketing principles. First, pay attention to your customers and “ask the right questions.”
  • Second, know the product you are selling, its market and the people to whom you are selling it.
  • Third, formulate a strategy in simple language and align every action to support it.

About the Speaker

Leslie Koch is president of the Governors Island Preservation and Education Corporation (GIPEC).


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