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Think Bigger
Book

Think Bigger

Developing a Successful Big Data Strategy for Your Business

Mark van Rijmenam
AMACOM, 2014

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Editorial Rating

8

Qualities

  • Applicable

Recommendation

Big-data expert Mark van Rijmenam’s ambitious, hands-on explanation of big data details its many possibilities. He identifies trends shaping big data and tells readers which technologies offer the greatest advantages. Van Rijmenam addresses the ethical implications that big data raises, and how organizations should make the most of it. He also sketches big data’s possibilities for a score of industries. His treatise moves quickly, but does not always persuade. At times, he could use a good editor and he seems overly concerned with coining catchy phrases, like the “seven V’s.” Despite these caveats, much of his coverage is practicable and immediately applicable. getAbstract recommends this functional overview to readers new to big data, those shaping their company’s related policies and to anyone grappling with the expanding digital world.

Take-Aways

  • Big data will revolutionize business.
  • The “seven V’s” define big data: “velocity, variety, volume, veracity, variability, visualization and value.”
  • Mobile device use, gamification and the “Internet of Things” will shape big data’s future.

About the Author

Mark van Rijmenam, an entrepreneur, highly sought-after international public speaker and a big data strategist, is founder of Datafloq, a one-stop shop for big data. He is named a global top Big Data influencer.

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