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Thought Leadership
Book

Thought Leadership

Prompting Businesses to Think and Learn

Kogan Page, 2013 más...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

This refreshing, original treatise takes on a rarely served but important topic. British author and executive Laurie Young points out that few people write about or study “thought leadership” for its true worth. Yet, collectively, corporate thought-leadership budgets are enormous, rivaling those for advertising. getAbstract recommends Young’s insights to business leaders, students, investors and all who want to understand the power of thought leadership, including how to create, disseminate it and benefit from it.

Take-Aways

  • Organizations shape public opinion, introduce ideas and create demand by sharing ideas – that is, they exercise “thought leadership.”
  • Yet, the term thought leadership remains murky, undefined and scantily researched.
  • True thought leadership springs from “intellectual curiosity” that leads to original ideas.

About the Author

Laurie Young served in senior roles at PricewaterhouseCoopers, British Telecom and Unisys.


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