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Trust in the Digital Age
Video

Trust in the Digital Age

Why It Matters More Than Ever



Editorial Rating

9

Qualities

  • Analytical
  • Eye Opening
  • Engaging

Recommendation

Research indicates that in the digital age, people are changing what – and how – they trust. Automation may make life easier, but as trust expert Rachel Botsman warns in this Aspen Institute presentation, you should avoid outsourcing your trust decisions to technology. She explains that as institutional trust in large companies declines, people shift their reliance back to distributed trust of individuals. Those who want to understand the basics of customer trust will enjoy Botsman’s lively presentation.

Take-Aways

  • There is no trust crisis; today’s interactions reflect the changes of the technological age.
  • Does technology solve or exacerbate trust problems?
  • People make leaps of trust when they try new products or processes.

About the Speaker

Oxford University lecturer and author Rachel Botsman researches and speaks on trust. Her books include What’s Mine is Yours and Who Can You Trust.


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