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Truth Be Told
Book

Truth Be Told

How Authentic Marketing and Communications Wins in the Purposeful Age

David Gallagher and John O'Brien
Kogan Page, 2021

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Editorial Rating

9

Qualities

  • Applicable
  • Concrete Examples
  • Inspiring

Recommendation

Over the past decade, organizations around the world have shifted to a purpose-driven paradigm: seeking stronger organizational cultures, greater customer impact and boosts to performance. Strategy experts John O’Brien and David Gallagher offer a timely, engaging and thorough discussion of purpose, with a wealth of examples and current research – including the effects of COVID-19. Marketing and PR professionals and leaders at any level will find useful insights and actionable advice.

Take-Aways

  • Businesses must demonstrate “informed empathy.”
  • Purpose represents a new business rationale and strategy – not a marketing approach.
  • Truth, trust, transparency and purpose drive business today.

About the Authors

John O’Brien MBE is a senior purpose strategist and Europe, Middle East, and Africa managing partner of Omnicom’s ONE HUNDRED agency collective. David Gallagher heads international growth and development for Omnicom’s PR Group.

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