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Upscale Tech-Savvy Millennials
Report

Upscale Tech-Savvy Millennials

Saving and Investment Strategies Around the World

Nielsen
Nielsen, 2014
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Editorial Rating

7

Qualities

  • Analytical
  • Innovative
  • Scientific

Recommendation

Millennials are an economy’s productive engine, so it’s revealing to see what this demographic is planning for its financial future. This Nielsen global survey discovers that while Millennials in China, India, Brazil and the United States share common life experiences – getting an education, buying a first home, having children – they express different cultural values and attitudes toward money and saving. getAbstract suggests this report to financial services marketers for its insights into what financial advice and products Millennials will need in the years ahead.

Summary

Millennials, those born between 1980 and 1996, “have come of age in the direst economic circumstances since the Great Depression.” Yet most of this demographic group in Brazil, China, India and the United States remains upbeat about its current and future financial prospects. That’s good news for their home economies, where Millennials make up between 24% and 30% of their populations. Their capacity to earn, spend and save will drive their countries forward. In particular, “upscale, tech-savvy” Millennials – web-enabled 18- to 34-year-olds with household incomes in the top 25% – will play an important part in the global...

About the Author

Nielsen is a worldwide information and consumer behavior measurement firm.

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