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Warp Speed Branding
Book

Warp Speed Branding

The Impact of Technology on Marketing

Agnieszka M. Winkler
Wiley, 1999

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Editorial Rating

7

Qualities

  • Overview
  • Engaging

Recommendation

Advertising expert Agnieszka M. Winkler offers an insider’s perspective on how technology has changed marketing and advertising. Writing with clarity and confidence, she outlines the steps advertisers and marketers must take to keep pace. She cites high-profile companies like Dell Computers and Amazon as examples of brands that were built in months, not years. These examples illustrate her sometimes complex concepts, and make them more accessible. Unfortunately, she also devotes a large amount of space to what amounts to a commercial for an adverting software application that she’s trying to sell. But for readers who can stomach the pitch, getAbstract recommends this book to those who work in marketing, advertising, or related industries, and to those who are making the transition to technology-driven brand building. (Editor’s note: TeamToolz, one of the major resources covered in this book, is a pay-for-use service sold by the author.)

Take-Aways

  • The process of creating a brand has changed vastly in recent years.
  • Technological innovations have created a warp-speed world.
  • The speed at which new products can be brought to market demands that marketers master a new set of skills: warp-speed branding.

About the Author

Agnieszka M. Winkler is the founder and chief executive officer of Winkler Advertising. She was named as one of Advertising Age Magazine’s 100 Best and Brightest Women in Marketing. She speaks frequently at industry meetings and business schools about the impact of technology on marketing and advertising. She is the founder of the Internet software company, TeamToolz.

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