What Does Personalization in Banking Really Mean?
Boston Consulting Group,
2019
Read or listen offline
Amazon Kindle
audio autogenerado
1×
Ingrese para escuchar el resumen en audio.
audio autogenerado
Recommendation
Customers want their banking transactions to resemble their experiences on Amazon, explains this illuminating Boston Consulting Group article. The growing wave of personalized consumer experiences means that banks can no longer gain the same benefits from segmented product offers and other conventional practices. Learn how to chart your firm’s course toward personalization and what tools to pack for the journey.
Summary
About the Authors
Sonia Brodski, Laurent Desmangles, Stefano Fanfarillo, Shervin Khodabandeh, Silvio Palumbo and Maximiliano Santinelli are professionals with the Boston Consulting Group.
Comment on this summary or Comenzar discusión