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What’s Behind the Growing Popularity of Spicy Foods in China?
Article

What’s Behind the Growing Popularity of Spicy Foods in China?

And What Business Opportunities Result?

Huxiu, 2018

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Editorial Rating

7

Qualities

  • Innovative
  • Eye Opening
  • Background

Recommendation

Spicy and hot dishes have become so popular in China that spicy street food and snacks are now a multibillion-dollar industry. In their article on Huxiu.com, Cyan Capital Research Group analyzes the psychological and social reasons for Chinese people’s new appetite for strong flavors.

Take-Aways

  • The Chinese are growing more and more fond of spicy foods.
  • The sensation of hot and spicy flavors is addictive.
  • People from provinces known for their preference for spice have migrated throughout China and brought their cuisine along.

About the Author

Cyanhill Capital is a venture capital investment firm focused on consumer upgrades, tech, media, telecom and entertainment.


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