Saltar la navegación
Who Is the Fifth Horseman?
Video

Who Is the Fifth Horseman?

DLD Conferences, 2015 más...

audio autogenerado
audio autogenerado

Editorial Rating

8

Qualities

  • Innovative

Recommendation

Using his trademark frenzied presentation style, marketing guru Scott Galloway analyzes the seven firms vying to join the “four horsemen” – Amazon, Apple, Facebook and Google – on the quest for a $1 trillion market capitalization. getAbstract recommends Galloway’s fast-paced treatise to investors and anyone captivated by the titans of business.

Take-Aways

  • The “four horsemen ” – Amazon, Apple, Facebook and Google – dominate their respective markets, and each is on course to reach a market capitalization of $1 trillion.
  • These corporations excel because they have mastered eight dimensions: “product, v-cap, global, maternal, vertical, identity, vanity” and “technically literate.”
  • Seven companies are vying to become “the fifth horseman.” By analyzing each firm under the eight dimensions, it is possible to rank their probability of success.

About the Speaker

Scott Galloway is a professor of marketing and brand strategy at NYU’s Stern School of Business.


Comment on this summary or Comenzar discusión

More on this topic

By the same author