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Zig Ziglar
Ziglar on Selling
The Ultimate Handbook for the Complete Sales Professional
HarperCollins Leadership, 2007
¿De qué se trata?
Timid salespeople have skinny kids.
Recommendation
Reading Zig Ziglar on sales is little like looking over Beethoven’s shoulder at the piano. For decades, Ziglar has championed the role of the noble sales professional. Here, he tells how he made - and botched - his first sales call back in 1947. Despite the passing years since that first sales call, Ziglar’s message of integrity and sales acumen remains relevant and fresh. As the master says, sales is the transference of belief. getAbstract invites everyone to read this book on sales, and become a believer.
Summary
About the Author
Zig Ziglar is chairman of the Zig Ziglar Corporation, an organization committed to helping people to realize their physical, mental and spiritual resources. Thousands of corporations nationwide use his books, videos and audiotapes. His best-selling books include Zig Ziglar’s Secrets of Closing the Sale and See You at the Top.
Comment on this summary
I love the idea that selling is a "transference of feeling", and that you are simply trying to get another to believe in you, your product, or your service. And so the focus is very much on the prospect rather than on you.