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What Great Brands do

Building an exceptional brand, however, can be one of the most overwhelming and elusive challenges organizations face. With her finger on the pulse of today's competitive business landscape, Denise Lee Yohn knows more than most how to create, sustain, and leverage a great brand. Her writing style coaches readers in a warm and conversational way as she offers up-to-the-minute advice, inspiring examples of organizations that have done it right, and cautionary tales of some who haven't. If you care about building your brand to grow your business, you can't afford not to read What Great Brands Do by Denise Lee Yohn

Denise Lee Yohn
ISBN:9781118611258
Idioma: Inglés

Acciones

  En revisión
Enviado por Goran Lukic
19 de enero de 2014


  En proceso
Revisado por Koni Gebistorf
22 de enero de 2014

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  Resumido y en línea
Activado por Elisabeth Nitzsche
16 de octubre de 2014