Joe Pulizzi
Content Inc.
Start a Content-First Business, Build a Massive Audience, and Become Radically Successful (With Little to No Money)
McGraw-Hill, 2021
Le marketing de contenu épique
Communiquez différemment et démarquez-vous en faisant moins de marketing
McGraw-Hill, 2013
Epic Content Marketing
How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
McGraw-Hill, 2013