Cambridge Business Association

Madhavan Ramanujam

7 Video

It’s Price Before Product. Period.
Madhavan Ramanujam
First Round Review, 2016
8 Livre

Monétiser l’innovation
Comment les entreprises averties conçoivent un produit en partant de son prix
Madhavan Ramanujam et Georg Tacke
Wiley, 2016
8 Book

Monetizing Innovation
How Smart Companies Design the Product Around the Price
Madhavan Ramanujam and Georg Tacke
Wiley, 2016