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Déconnexion
Connexion
Déconnexion
Connexion
David A. Aaker
8
Livre
La pertinence de la marque
Comment neutraliser la concurrence
David A. Aaker
Jossey-Bass, 2011
8
Book
Brand Relevance
Making Competitors Irrelevant
David A. Aaker
Jossey-Bass, 2011
8
Book
Brand Portfolio Strategy
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
Free Press, 2004
5
Book
Managing Brand Equity
Capitalizing on the Value of a Brand Name
David A. Aaker
Free Press, 1991
7
Book
Brand Leadership
Building Assets in the Information Society
David A. Aaker and Erich Joachimsthaler
Free Press, 2000
7
Book
Building Strong Brands
David A. Aaker
Free Press, 1995