getAbstract Marketing

Jean-Manuel Izaret

Article

David Langkamp et al.

Resilient Pricing for an Uncertain World
Book

Jean-Manuel Izaret and Arnab Sinha

Game Changer

How Strategic Pricing Shapes Businesses, Markets, and Society
Article

Sebastian Bak et al.

Smarter Retailer Promotions for a Saturated Market
Article

Aparna Bharadwaj et al.

Navigating a Diverse World of Consumer Mindsets and Choice
Report

Martin van den Heuvel et al.

Moving Away from One-Size-Fits-All in Daily Banking
Article

Jean-Manuel Izaret and Just Schürmann

Why Progressive Pricing Is Becoming a Competitive Necessity