Michael Hageloh
En direct de Cupertino
Comment Apple a créé la plus formidable machine à vendre au monde grâce aux mots, à la musique et à l’art du show
Post Hill, 2019
Live From Cupertino
How Apple Used Words, Music, and Performance to Build the World’s Best Sales Machine
Post Hill, 2019
Steve Jobs’s Real Talent Wasn’t Design – It Was Seduction
I Worked at Apple for 22 years. Here's What Jobs Taught Me About How Sex Sells
Fast Company, 2020
