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Lauren Wiener

7 Article

How CMOs Are Shaping Their GenAI Future
Mark Abraham et al.
Boston Consulting Group, 2024
8 Article

How Retail Media Is Reshaping Retail
Lauren Wiener et al.
Boston Consulting Group, 2022
8 Article

Consumers Want Privacy. Marketers Can Deliver.
Derek Rodenhausen et al.
Boston Consulting Group, 2022
6 Article

Three Personalization Imperatives During the Crisis
Mark Abraham et al.
Boston Consulting Group, 2020