Jessica Apotheker

Article

Jessica Apotheker et al.

CMOs Need New Measurement Strategies to Cut Through the Noise
Article

David Ratajczak et al.

How CMOs Are Succeeding with Generative AI
Article

David Galley et al.

The Human-Tech Equation for Improving Marketing ROI
Article

Jessica Apotheker et al.

How Nimble CMOs Invest Their Marketing Budgets