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Shelby Senzer

7 Article

CMOs Need New Measurement Strategies to Cut Through the Noise
Jessica Apotheker et al.
Boston Consulting Group, 2024
7 Article

Making Agile Work in Marketing
Shelby Senzer et al.
Boston Consulting Group, 2023
9 Article

Marketing agile pour un monde numérique
Shelby Senzer et al.
Boston Consulting Group, 2022
9 Article

Agile Marketing for a Digital World
Shelby Senzer et al.
Boston Consulting Group, 2022