Al Ries

Livre

Jack Trout et Al Ries

Le positionnement : La conquête de l’esprit

Comment être vu et entendu dans un marché encombré
Book

Al Ries and Jack Trout

The 22 Immutable Laws of Marketing
Book

Jack Trout and Al Ries

Positioning: The Battle For Your Mind

How to Be Seen and Heard in the Overcrowded Marketplace
Book

Al Ries and Jack Trout

Marketing Warfare