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Steve Rivkin

6 Livre

Le re­po­si­tion­ne­ment stratégique

Le marketing à l’ère de la concurrence, du changement et de la crise
Jack Trout et Steve Rivkin
McGraw-Hill, 2009
6 Book

Re­po­si­tio­ning

Marketing in an Era of Competition, Change, and Crisis
Jack Trout and Steve Rivkin
McGraw-Hill, 2009
8 Book

The Power of Simplicity

A Management Guide to Cutting Through the Nonsense and Doing Things Right
Jack Trout and Steve Rivkin
McGraw-Hill, 1999
9 Book

Dif­fe­ren­tiate or Die

Survival in Our Era of Killer Competition
Jack Trout and Steve Rivkin
Wiley, 2000
8 Book

The New Positioning

The Latest on the World's #1 Business Strategy
Steve Rivkin and Jack Trout
McGraw-Hill, 1996