Steve Rivkin

6 Livre

Le marketing à l’ère de la concurrence, du changement et de la crise

Jack Trout et Steve Rivkin

McGraw-Hill, 2009

6 Book

Marketing in an Era of Competition, Change, and Crisis

Jack Trout and Steve Rivkin

McGraw-Hill, 2009

8 Book

A Management Guide to Cutting Through the Nonsense and Doing Things Right

Jack Trout and Steve Rivkin

McGraw-Hill, 1999

9 Book

Survival in Our Era of Killer Competition

Jack Trout and Steve Rivkin

Wiley, 2000

8 Book

The Latest on the World's #1 Business Strategy

Steve Rivkin and Jack Trout

McGraw-Hill, 1996