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W. Chan Kim

7 Article

Nondisruptive Creation
Rethinking Innovation and Growth
W. Chan Kim and Renée Mauborgne
MIT Sloan Management Review, 2019
9 Livre

Stratégie Océan Bleu
Comment créer de nouveaux espaces stratégiques
W. Chan Kim et Renée Mauborgne
Pearson France, 2013
Book

Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business Review Press, 2005