Dick Stroud
Le marketing pour les seniors
Stratégies commerciales pour séduire les seniors
Palgrave Macmillan, 2013
Marketing to the Ageing Consumer
The Secrets to Building an Age Friendly Business
Palgrave Macmillan, 2013
The 50-Plus Market
Why the Future Is Age Neutral When It Comes to Marketing And Branding Strategies
Kogan Page, 2006